Assignment 2: PART B – Question 3

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  • 3. As per the headline in Question #2, was the headline representative of the article? Please explain your reasoning in detail. (4 Marks)

The article is about how the anticipated “Wonka Experience” event resulted in a massive fiasco and became a joke across all social media, explaining that what was meant to be a magical and immersive experience for the kids attending the event turned into an awful experience leaving furious parents demanding for a refund and the children in tears. The article then proceeds to describe how one of the main first things that went wrong with the event was that the entire script that the actors were supposed to follow was entirely made by AI, which is why “AI gibberish” was in the headline. Following this, they explain that not only was the equipment for the whole setup not what was promised, some actresses hired for the show were given revealing outfits even though the show was meant for kids. 

The headline is representative of the article because it summarizes the content in a unique and eye-catching format that is relevant to the demographic to which it is targeted, highlighting the main elements being discussed in the article. The primary reaction the headline would cause in readers is confusion and curiosity, so when they click on it, they would expect to get their questions answered fast because as we discussed in class, today’s digital user is very impatient and wants the answers they are looking for handed to them as fast as possible because as mentioned in class, nowadays the attention span of the average reader is 8.25 seconds, less than a goldfish! This means that we have to get to them as fast as we can, which is precisely what this headline did.

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